Crystal has some incredible projects in her portfolio, and she wanted to take them forward into a boutique studio so she can attract new clients. Before we worked together, she didn’t feel that she had a strong online presence, and wanted to turn up the hype through a portfolio website and instagram feed. She wanted to create a sought after creative agency that works with a variety of clients in the fashion and lifestyle space, and eventually to operate as a large consulting agency.
Crystal wasn’t sure what creative direction she wanted to go in for her branding, but she sent me a Pinterest board full of visuals she loved. I collated these into 3 separate moodbaords, each with a very different style, so she could choose the one that she felt most aligned with.
She picked number 3 as she felt the colours complimented her portfolio and aligned with the type of clients she wanted to attract, so I created the branding in line with this.
Since Crystal had already picked a clear visual style from the moodboard, I presented her with a brand guideline that included her logo, colour palette, icons and typography system. We then refined this based on her feedback to create super sleek website and branding that compliments her beautiful work.