Fairy-el is an event management and creative design company who bring meaningful and unforgettable times to their clients. Fairy-el events have style, sophistication, and theatrics yet still have a sense of high spirited joy and playfulness.

Creative Director: Brittany Wilson, Creative Director and CEO of The Idea Girl Agency
Completed while working with The Idea Girl Agency.

Fairy-el needed a brand identity to launch their business. They’re all about style, sophistication, personalisation and creating amazing experiences for their clients and their guests.

The moodboad (credit: Brittany Wilson, The Idea Girl Agency)

I worked with Brittany at The Idea Girl to create a brand identity that was a modern play on a classic style. She provided me with the client’s questionnaire and created a beautiful moodboard and colour palette for me to work from.

Beautiful, bespoke, unusual and unique, this logo sums up the party experience Fairy-el give their clients.

The logo exudes playfulness and the hand drawn aspect shows the personal touch that Fairy-el provides. The friendly, playful side is shown with the big flourishes.

I was inspired by the archway in Brittany’s moodboard, I thought it could work really well to convey this feeling of experience – inviting you to go through it and see what’s beyond. It brings an art deco vibe of the 20s – full of parties, excess and decadence.

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