GRN Goods

E-commerce Website & Branding

GRN Goods is an all natural black-owned and lady-led wellness brand dedicated to providing sustainable wellness products to the black community. They already had a successful skincare line, but needed a rebrand and more effective e-commerce store to reach the level of sales they were aiming for.

Project completed while working with The Idea Girl Agency.
Creative Director: Brittany Wilson (CEO).
Creative Co-ordinator and Copywriter: Alyssa

MOODBOARD BY BRITTANY WILSON (CREATIVE DIRECTOR – THE IDEA GIRL)

GRN Goods wanted an identity that would communicate their fun, vibrant, empowering personality and appeal to young black women shopping online or in store.

I designed a logo suite that communicates the natural and authentic nature of their products, while the colours add the fresh and fun feeling for their audience. We wanted to make people feel happy when they see this brand, to communicate how good GRN Good’s products can make you feel.

Branding elements such as icons and patterns help to communicate these warm, confident feelings and are designed to be used on packaging and for social media.