Project completed while working with The Idea Girl Agency.
Make Do Market wanted a brand identity that would appeal to ambitious, creative women of colour across the USA. They had 2 target markets, their consumers, and their vendors.
I designed a logo that features an unusual typeface which is strong, handcrafted and playful – mirroring the essence of Make Do Market. Every letter is styled differently, reflecting the unique entrepreneurs that Make Do Market supports.
I created a variety of retro feeling icons that can be applied to any of Make Do’s materials including social media posts, postcards etc or even printed as real stickers. They bring an extra playfulness and give a retro market vibe.