Bringing bespoke touches to the site
Laura’s original branding wasn’t bringing in enough clients – her site was difficult to use and didn’t reflect the quality and bespoke touches she brings to her clients.
Appealing to potential clients
The Wild Bluebell needed a website that would serve as a point of contact to potential clients, it would inform them how she worked, what the process was like, showcase her floral designs and finally include an enquiry form. The majority of Laura’s clients find her on Instagram, so the design had to translate perfectly when viewed on mobile.
Reflecting her enthusiasm onto the website
During our initial meeting, I picked up on keywords that would influence the design: colourful, playful, alternative and minimal (but still exciting!). I also wanted to show Laura’s passion, enthusiasm, friendliness and the personalised touch she gives her clients.
She emphasised that she has a no nonsense approach to her work – it’s all about colour and affordability – so I created the quote headings that reflect that energy.
I expanded the branding around the logo (which she already had) to create a beautifully unique website, that positioned her away from traditional wedding visuals. Moodboards are a big part of Laura’s work, and she has so many gorgeous photos of her arrangements so we wanted to showcase this with a moodboard style feature as the first section on the page.
The site is super easy to navigate and guide the user through, giving them enough information to want to make that contact with her, but not so much that it overwhelms. I also wanted to ensure that the website was easily scannable, so user could instantly see what she was all about as soon as they got there.