Web Design + Branding

The Wild Bluebell

The Wild Bluebell create affordable, sustainable and colourful floral designs for wedding couples who want something a bit different.

Bringing bespoke touches to the site

Laura’s original branding wasn’t bringing in enough clients – her site was difficult to use and didn’t reflect the quality and bespoke touches she brings to her clients.

Appealing to potential clients

The Wild Bluebell needed a website that would serve as a point of contact to potential clients, it would inform them how she worked, what the process was like, showcase her floral designs and finally include an enquiry form. The majority of Laura’s clients find her on Instagram, so the design had to translate perfectly when viewed on mobile.

Reflecting her enthusiasm onto the website

During our initial meeting, I picked up on keywords that would influence the design: colourful, playful, alternative and minimal (but still exciting!). I also wanted to show Laura’s passion, enthusiasm, friendliness and the personalised touch she gives her clients.

She emphasised that she has a no nonsense approach to her work – it’s all about colour and affordability – so I created the quote headings that reflect that energy.

I expanded the branding around the logo (which she already had) to create a beautifully unique website, that positioned her away from traditional wedding visuals. Moodboards are a big part of Laura’s work, and she has so many gorgeous photos of her arrangements so we wanted to showcase this with a moodboard style feature as the first section on the page.

The site is super easy to navigate and guide the user through, giving them enough information to want to make that contact with her, but not so much that it overwhelms. I also wanted to ensure that the website was easily scannable, so user could instantly see what she was all about as soon as they got there.

Laura - Founder of The Wild Bluebell

“Chloe has made my website dreams come true! What a dream to work with, she took all my scatty ideas and placed them into an organised genius website! From her welcome pack to her incredible design briefs, I can’t thank her enough for creating such a well thought through site for my customers to use. Thankyou Chloe for absolutely smashing the brief and delivering such a high standard of work.”

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