Design services
for cosmetic, skincare and beauty brands
I’m here to help make your business dreams come true. So let’s work together to design that cosmetics brand your customers have been waiting for.
1
Strategy
Your audience, your why, milestones, goals, objectives, plan of action
2
Branding
Logos, colours, fonts and templates
3
Packaging
Product label designs, Product box designs, product mockups, unboxing experience
4
Website
Shopify, Squarespace, WordPress
5
Launch & Sell!
Then it’s over to you. But don’t worry, I can give you ongoing design and technical support if needed.
1
Strategy
Your audience, your why, milestones, goals, objectives, plan of action
2
Branding
Brand strategy, logos, colours, fonts and templates
3
Packaging
Product label designs, Product box designs, product mockups, unboxing experience
4
Website
Shopify, Squarespace or WordPress design and development
5
Launch & Sell!
Then it’s over to you. But don’t worry, I can give you ongoing design and technical support if needed.
1
Strategy
TIMELINE
Around 4 weeks
Why you need this
A brand is so much more than just the logo and colours, it’s the feeling and impression your customers have about your business. Want a brand that isn’t just skin deep? Over 2 workshops we’ll unlock your special formula and use this to create your loyal customer base.
What it includes
2 x 3 HOUR WORKSHOPS WHERE WE COVER:
— Your Customers And Their Journey
— The Why Behind The Brand
— Making your Goals Reality
— Look And Feel
— PRESENTATION: Strategy Document showing you how to target your customers with design and positioning. Includes suggested deliverables, pricing options and inspiration images.
2
branding
TIMELINE
Around 4-6 weeks
Why you need this
Set yourself apart from the competition and create a powerful visual personality with my branding package. I’ll create bespoke designs that are instantly recognisable and irresistible to your ideal customer.
What it includes
— Moodboard
— Primary & secondary logo
— Font & colour combinations
— Brand manual
+ optional extras such as illustrations, patterns, social media templates, newsletter templates, pitch decks etc
3
PACKAGINg
TIMELINE
From 4 weeks
Why you need this
Impress them before they’ve even tried your formula with powerful packaging that immediately makes an impact. I’ll design unique labels and boxes that stand out on the shelf but also look striking on social media.
What it includes
— Choose from product labels, boxes or both
— Files ready to be sent to your printer
— 3D mockups so you can visualise how the final product will look
4
WEBSITE
TIMELINE
Around 8 - 10 weeks
Why you need this
Make your online shop as memorable as a real life store with a striking website that focuses on grabbing customers attention and getting those important online sales. I’ll create and build it intuitively so that they’ll get a seamless user experience on any device they have.
What it includes
— Design and build
— Built on either on Squarespace or Shopify (we can discuss the best option)
— Customised to your branding
— Mobile friendly design
— Easy to update text and images yourself
— Training after launch
— 30 day technical support
Let’s create your
Beauty universe
Great design isn’t just pretty colours. It’s an entirely branded universe. By turning your business into an aesthetically pleasing world for customers to escape into, you’ll create more than just a cosmetics company. You’ll start a brand and a lifestyle. One that customers will want to buy into and be loyal to.
Feedback
from some of my lovely clients
Currently
feeling...
Like your branding doesn’t really reflect your business anymore? / Fed up of DIY designs that don’t match the quality of your products? / Tired of trying to keep a coherent brand identity across all your platforms? / At a turning point where you want to level up to reach your goals? / That you need a designer who really understands the beauty industry?
Work with me
and you’ll have…
A clear, consistent and easy to implement brand identity / A product that wows even before they’ve opened the box / A new found sense of pride in your business / A whole beauty universe for customers to explore and enjoy
FAQS
I can create and build your website in Shopify, WordPress or Squarespace.
They all have their merits. We can talk more on our discovery call about which would be best suited to your brand.
All my WordPress websites are totally custom. For Shopify sites, depending on your budget, we can create a custom design or I can modify an existing template to make it look custom. We can chat more about your options on a call.
Of course, I design with all devices including desktop, mobile and tablet in mind.
I do! 50% of the total project cost is required when you book your design slot, the remaining 50% can be split into two equal payments. Alternatively you can split the cost into 4 equal payments which you can pay monthly.
I create the mockups purely so you can visualise how the product will look with my designs. I always recommend getting professional photography done, however some clients like to use the mockups until they are able to have photos taken.
Absolutely. As part of my web packages I offer some simple training so you can easily change the text and images you need to without any fear of altering the design.
I always want to give my clients the best work possible, so occasionally this means I hire other designers to help me. My partner has worked in print for 8 years so he often takes care of the packaging projects, and I often use website developers to help build the sites I create.
Good design just takes a LOT of time. For each concept that I present there have been hours of thinking, experimenting and testing that has happened behind the scenes. I don’t do things by halves and always want to ensure you’re getting the best results possible. Good things come to those who wait after all!
If you have a particular deadline in mind we can talk about a priority fee. For an extra cost I may be able to shuffle other projects around to accommodate yours first.
I’ve been a beauty lover since I bought my first shimmery blue eyeshadow back in the ‘90s. After graduating from my BA in Graphic Design I’ve worked with beauty and skincare clients from all corners of the globe. I know what beauty consumers want and need. Plus I wholeheartedly believe in the industry’s new narrative of self love and body confidence. I create designs with integrity and honesty that both your business and your customers will connect to.
Once we’ve decide on a start date for your project I’ll give you some workbooks to fill out. These will help me get to grips with your business and help you to get clear about your visions. You’ll also need to have all your images and text ready for our start date. Images and text make such a huge difference to how I design, so I never use placeholders! If you need to take a break in our work schedule so you can get your product photography done before we start on the website we can factor this into our timeline. No worries.
Very occasionally I will take a project on if it’s not beauty related. Make an enquiry and we can talk over the details.
What are the
next steps?
Interested in working with me? Amazing! Please fill out the application form linked below and I’ll be in touch soon.
If I think we’re a good fit I’ll arrange a call, so I can learn more about your project and send over a proposal with a fixed quote.
